Growth Roadmap
Strategic plan from launch to market leadership.
Month 1-3
Foundation
In Progress
Launch stupendouscollectibles.com
Establish daily posting cadence
Set up all social media accounts
First 10 consignment auctions
Launch email newsletter
Hire part-time video editor
First live stream event
1/7 complete
Month 4-6
Acceleration
Upcoming
YouTube: 150K subscribers
Launch weekly live breaks
First brand sponsorship
Discord community: 5K members
TikTok: 100K followers
Monthly revenue: $50K+
0/6 complete
Month 7-12
Scale
Upcoming
YouTube: 250K-350K subscribers
Full-time team of 4-5
Monthly revenue: $150K+
Launch Stupendous Vault (storage)
Creator collaborations (5+ per month)
Convention presence (National, etc.)
0/6 complete
Month 13-24
Market Dominance
Upcoming
YouTube: 500K+ subscribers
Monthly revenue: $300K+
Mobile app launch
International expansion
Original content series
Strategic partnerships (leagues, brands)
0/6 complete
KPI Targets by Milestone
| Metric | 3 Months | 6 Months | 12 Months | 24 Months |
|---|---|---|---|---|
| YouTube Subscribers | 120K | 175K | 350K | 750K+ |
| TikTok Followers | 100K | 200K | 500K | 1M+ |
| Monthly Revenue | $30K | $75K | $200K | $500K+ |
| Active Bidders | 500 | 2,000 | 8,000 | 25,000 |
| Email List | 5K | 15K | 50K | 100K+ |
| Monthly Content Pieces | 60 | 90 | 120 | 150+ |
| Avg Auction Price | $2K | $5K | $15K | $50K+ |
| Discord Members | 1K | 5K | 15K | 40K+ |
Reality Check: Growth Timeline
100K → 1M in 6 months is NOT realistic for a niche collectibles channel. Data shows:
- Packman (largest sports card YT): 383K subs after 10 years, 2,000+ videos
- Sports Card Investor: ~246K after 6+ years
- Healthy growth at 100K+: 2-8% monthly
- 100K → 1M requires ~41% MoM growth for 6 months straight — never been done in this niche
Realistic aggressive target: 250K-350K YouTube in 12 months. 500K-750K in 24 months. 1M achievable in 18-30 months with aggressive paid + content broadening beyond pure collectibles.
To hit 1M fastest: Must expand content beyond collectibles into entertainment + lifestyle (like Logan Paul did). Pure hobby content caps around 400K.